More and more businesses and organisations in the Marina Alta are including sustainability as a fundamental part of their business strategy. This year, the Regional Agreement for Employment and Local Development of the Marina Alta (PACTE’MA) and CREAMA have sought to raise the profile of some of them with the help of a grant from the Regional Ministry of Innovation, Industry, Trade and Tourism.
The main objectives of the three videos produced by PACTE’MA, in which six companies and organisations in the region have participated, is to raise awareness of the importance of establishing social responsibility measures in the region, as well as to disseminate the ability of businesses and key players in the region to establish actions/measures of social and environmental responsibility that move us towards a sustainable business and economic system. In addition to this, it also aims to make visible good practices and small actions that transform local businesses into sustainable ones, associated with the main economic sectors of the region, such as tourism.
This PACTE’MA campaign aims to raise awareness of the capacity for action and transformation of the region’s businesses towards a sustainable economic model, both environmentally, socially and economically.
In this way, the work of six companies and organisations has been reflected in three videos published throughout the week on CREAMA’s communication channels. Sergi Pastor, from Serpa Climbing, has participated in the video of the tourist sector, who explains that in the climbing outings he organises he always remembers that the mountain must be left as we have found it. Along the same lines, Maria Rosselló, from Endèmica Natura, says that in her daily work (routes, workshops…) she focuses on combating “plant blindness”, that is, helping people to realise that the plants we find in the mountains have their own cycles and that we can’t pull them up whenever we want. In this regard, the Passaport Marina Alta technician, Alícia Solbes, recalls that from this PACTE’MA project “we promote and strengthen companies that believe in a sustainable and environmentally friendly tourism”. You can watch the video below.
Regarding the maritime area, Àlex Puig, technician of PACTE’MA’s Punt Nàutic project, explains in the second video that “we work with local companies and entities to promote more sustainable models”. This is the case of the Dénia Marina, where, among other actions, they have a service for collecting lost lead from the seabed for recreational fishing activities. And also, says spokeswoman Lois Zonneveld, every customer who docks at the marina is given a bosses to promote recycling. An action that continues on the other side of the port of Dénia, at the Pòsit. There, Samuel García, skipper of a small boat, tells how the fishermen of all the boats of the confraria dedicate part of their day to day to classify the waste that they carry in their boats (plastics, cans…) and put them in containers that are taken to treatment plants. In the video below you can learn more about these two stories.
The third video is dedicated to the primary sector. A sector in which Antonio Hedilla, founder of Hemac Terra, works. A company that from its garden in the Villa San José in Dénia has set up a project of agroforestry systems, edible forests and the recovery of native hens. A little further south, in La Plana de Xàbia, the beekeeper Eduardo Fernández, produces Miel Montgó honey with the conviction that education is a very important part of beekeeping because it is necessary to understand the value of bees in the environment. For this reason it gives workshops in schools and organises visits to its beehives. Two companies that have the support of PACTE’MA and CREAMA through the Agricultural Network because, according to Agustí Espí, “we are trying to revitalize the agricultural sector of the Marina Alta by establishing new work strategies”. In the video you can learn more about these two projects.
And this week with so much prominence for social responsibility in the Marina Alta ends with a conference that will take place this Thursday, October 20, in Pego. Organised by the Department of Economic Promotion of Pego Town Council and the Pego and Les Valls CREAMA, the two-hour event will give attendees the chance to learn about examples of companies in the Marina Alta and La Safor region that are working on CSR as part of their strategy. Teika Vending (El Real de Gandia), Plymag and AJB Construcciones (Pego) and Solnet Energia (Pedreguer) will participate in addition to CREAMA.
Among other things, these companies will talk about their experience in implementing actions such as the four-day working day, teleworking, sports sponsorship and much more. The event, from 6 to 8 p.m. at the Casa de Cultura, is open to the general public.
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